Why you shouldn’t skip SEO

For the same reason you shouldn’t skip leg day……keep persisting and the results will come

No doubt by now you would have heard a lot about Search Engine Optimisation (SEO), and how your business needs to be all over it. But why?

If your growth is dependent on fresh leads or you need to establish yourself as the thought-leader in your industry to increase awareness or attract funding, then search engine optimisation is a necessity to ensure you rank high in search results and remain top of mind for your customers.

The way we buy now has vastly changed over the last decade. We like to be informed and are happy to do our own research. We make comparisons and depend on user reviews. Our values also play a part on what we buy and who we want to do business with. Your business needs to be relevant within those searches in order to increase your customer base. 

However, we often hear businesses are skipping SEO as part of their marketing strategy. Why? Because like leg day at the gym, it takes effort and measurable results are not instant. But six months of persistent optimising will pay off exponentially.

SEO is incredibly crucial in today’s competitive market.  Your website is one of your most important assets that should work for you day and night without sleep, unlike salespeople. A website that is fully optimised has so many more benefits than just reaching the first page of search results:

  • Increased web traffic
  • Targeted traffic
  • Improved visibility
  • Branding
  • Generates a high ROI compared to other channels
  • Gain credibility and trust
  • Provides insights into who your customers are
  • Cost effective marketing
  • Improved user experience
  • Drive offline sales

The more you understand SEO, the more you will understand its value.  Which is why, we have a dedicated team at More SEO, to really hone into this area of importance.  You won’t only achieve more results, but you’ll learn more with us – we love sharing knowledge and growing with you.  Get in touch, and we’ll take you under our SEO wing.

Tuesday, 24 September 2019

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